George Richards
12 years 9 months across 14 organisations and 12 sectors, 6 of the roles leading. Contracts from January 2020 to 2025, then a permanent lead role at Deaku: a long-term home is the aim. Over the past year the workflow has gone AI-first, with agents and tools in how I plan, write, review and ship.
Experience
Lead Fullstack Engineer at Deaku
- •Built a suite of tools for content creators: documents, realtime messaging and collaboration
- •Built the mobile app from scratch with Expo
- •Optimised performance across web and mobile
- •Implemented security policies across the platform
- •Ran technical recruitment: profile reviews, interview prep, tech tests
- •Managed the development lifecycle, including CI/CD
- •Integrated AI agent fleets into the platform
Product Engineer at Powster · Netflix
- •Delivered a website rebuild for Netflix on a tight schedule
- •Sole frontend developer assigned to the project
- •Quick feedback loops and regular catchups with the in-house design team
- •Built pages and components using Powster's bespoke CMS
Team Lead at Econify · AMC
- •Led a multi-disciplinary team on AMC's white-labelled streaming platform
- •Managed engineering, sprint planning, prioritisation and solution designs
- •Ran Scrum ceremonies in 2-week cycles
- •Guided product decisions and release management
Product Engineer at Userled
- •Rebuilt the SDK and inbound system from scratch
- •Worked to high-fidelity designs and structured data models
- •Built full stack: APIs through to frontend UI
Technical Lead at Bright Sites
- •Tech Lead at an agency building in-house CMS and news sites for multiple publishers
- •Led 3 development teams; collaborated with the CTO on architectural improvements
- •Worked across Node, React (TypeScript), Next.js and Express
- •Implemented modern tooling for styling, bundling and state management
Frontend Engineer and Mentor at Bright Sites
- •Frontend engineer and mentor at an agency building in-house CMS and news sites for multiple publishers
Fractional CTO at Untangle
- •Oversaw architecture and UI design
- •Led AWS partner migration and performance/SEO audits
- •Delivered deep analytics and transitioned to a new community platform
Web Developer at Canvas8
- •Improved UI and functionality of the onboarding flow
- •Worked with Next.js, Sanity CMS (GROQ) and CSS Modules
- •Improved the customer journey
Tech Lead at LiveMore Capital
- •Tech Lead at a fast-growing mortgage startup
- •Rebuilt the legacy marketing site in 3 sprints using a modern stack
- •Laid foundations for a scalable, marketing-driven platform
- •Helped form the in-house development team
They had a portfolio-style site on a legacy stack and CMS, on the verge of a full overhaul. I rebuilt it with a modern stack and released as a direct replacement in 3 sprints. The new foundations let LiveMore run rapid marketing pushes and take a leading position in the new later-life lending market.
Web Developer at ustwo · Joe Wicks / The Body Coach
- •Built Joe Wicks' The Body Coach site in a 5-week greenfield project
- •Delivered at pace alongside a small frontend team at ustwo
- •Contributed to a high-quality launch in a fast-moving environment
Tech Lead at Holiday Fox
- •Tech Lead on partner-facing portal for a holiday search startup
- •Led a global remote team against tight product deadlines
- •Focused on GraphQL integration and app architecture evolution
Web Developer at Babylon Health
- •Componentised Babylon's clinical portal to support SaaS rollout
- •Migrated legacy components into modular packages
- •Designed flexible config structures
Angular Engineer at Bloom & Wild
- •Small cross-functional squad focused on customer growth and retention
- •Revamped end-to-end purchasing journey: homepage, product page, booking flow
- •Worked with data analytics to identify and address UX pain points
- •Published a Medium article on CSS structure and naming convention
Revamped the entire purchasing journey with the team, driven by analytics on real pain points.
Angular Engineer at Wowcher
- •Delivered a revamped user profile area with the product team
- •Worked within a 30+ person cross-functional tech team
Rebuilt the user account area to improve experience and retention; led the development effort.
Front-End Web Developer at Mr Zen
- •Joined as Trainee Front-End Developer; promoted within 3 months
- •Progressed to Lead Front-End Developer, delivering new projects and maintaining live sites
- •Gained early experience across the full development lifecycle in a small team
Assisted with the design and development of the mountain excursion site Mountain Tracks.
Before development
IT Support Engineer at Keystone Legal Benefits
IT Support Engineer at Alemba
Interests
Skiing
The feeling of freedom as you're hurtling down the side of a snowy mountain is unbeatable. Currently working on my off-piste and park skills.
Music Production
Casually producing since college. Released a few songs on Soundcloud, including a couple used in a short film.